<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Noa Ferris — Notes on design and code</title><description>Essays on product design, design systems and the front-end details that make software feel calm.</description><link>https://altair.tortoizthemes.com/</link><item><title>Writing interface copy that sounds like a person</title><link>https://altair.tortoizthemes.com/blog/interface-copy/</link><guid isPermaLink="true">https://altair.tortoizthemes.com/blog/interface-copy/</guid><description>The words in your product are part of the design. A few habits that make buttons, errors and empty states clearer and kinder.</description><pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate><category>Writing</category><category>UX</category></item><item><title>A design system is a product, not a library</title><link>https://altair.tortoizthemes.com/blog/design-system-is-a-product/</link><guid isPermaLink="true">https://altair.tortoizthemes.com/blog/design-system-is-a-product/</guid><description>Component libraries get built once and slowly rot. Design systems that last are run like products, with users, a roadmap and someone who says no.</description><pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate><category>Design systems</category><category>Process</category></item><item><title>How we got a store to a perfect Lighthouse score</title><link>https://altair.tortoizthemes.com/blog/perfect-lighthouse-score/</link><guid isPermaLink="true">https://altair.tortoizthemes.com/blog/perfect-lighthouse-score/</guid><description>Four changes took a ceramics shop from a sluggish 61 to 100 on every Lighthouse audit, without removing a single feature.</description><pubDate>Wed, 18 Feb 2026 00:00:00 GMT</pubDate><category>Performance</category><category>Astro</category></item></channel></rss>